← Academy
🌱 Social Media Marketing Foundations
Grow any brand organically on Instagram, Facebook, LinkedIn and YouTube Shorts.
A practical beginner course: strategy, content creation, Reels, captions, community and analytics. Every module ends with an assignment that becomes a project in your portfolio.
What you’ll be able to do
- Build a content strategy for any brand
- Plan a 30-day content calendar
- Script and edit Reels
- Write captions that convert
- Read analytics and report results
Curriculum
Module 1: Social media strategy
Goals, audience, positioning and pillars.
- How social platforms work in 2026
- Defining goals & KPIs
- Audience research
- Content pillars & series
Assignment Brand strategy document
Module 2: Profile optimisation
Turn visitors into followers.
- Bios that convert
- Highlights & pinned posts
- Social search & keywords
Assignment Profile makeover
Module 3: Content creation & Reels
Hooks, scripting, shooting and editing.
- Hooks that stop the scroll
- Scripting short videos
- Shooting with a phone
- Editing in CapCut
Assignment Create 3 Reels
Module 4: Copywriting & carousels
Captions and carousels people save.
- Caption frameworks
- Designing carousels in Canva
- CTAs that work
Assignment Carousel + captions
Module 5: Community & growth
Engagement, collabs and DMs.
- Daily engagement routine
- Collabs & creators
- DM conversations to leads
Assignment Engagement plan
Module 6: Analytics & reporting
Measure what matters.
- Instagram & Facebook insights
- Monthly reporting
- Planning next month from data
Assignment Monthly report
Skills you’ll add to your resume
Social media strategy Content planning Instagram Reels Copywriting Community management Meta Business Suite Social media analytics