Results published by Google, Meta and brands themselves, summarised with the strategy and lessons you can apply. Every case links to its original source.
India’s beauty e-commerce leader followed Google’s recommended best practices for Performance Max and reported more acquisitions at the same cost-per…
Samsung’s local team took a test-and-learn approach to Performance Max, using the brand’s existing images and videos to generate optimised ad combina…
Market tests in India compared regions using TV + YouTube with TV-only regions, measuring sales impact.
An experiment with 1,500 mobile internet users each in India and Indonesia compared TV alone, mobile TrueView alone and the two combined.
In Meta’s 2022 alpha-test analysis of 31 brands, Advantage+ shopping campaigns were compared with traditional (manual) shopping campaigns.
An automotive lead-generation example: Performance Max combined with Search broad match and enhanced conversions for leads.
Duolingo’s social presence — led by its owl mascot Duo — became one of the most discussed brand strategies on short-form video. This page focuses on …
These case studies are published by the platforms and brands named. They are shared for learning and are not our client work. Results vary by business.