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Digital Marketing Strategy & Media Plan Template
Strategy & Agency

Digital Marketing Strategy & Media Plan Template

Plan a full-funnel strategy and budget like an agency strategist.

Before running any campaign you need clarity: who you target, what you offer, which channels, how much to spend and how you’ll measure success. This template walks you through it step by step.

What you get

  • One-page strategy canvas
  • Customer research question bank
  • Funnel & channel mix planner
  • Budget allocation models (by goal & stage)
  • Unit economics: CAC, LTV, break-even ROAS
  • KPI tree
  • 90-day roadmap & media plan

Who it’s for

Founders, marketing managers, consultants and agencies.

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