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Google Ads · Nykaa
Nykaa: 50% more acquisitions at target CPA with Performance Max
India’s beauty e-commerce leader followed Google’s recommended best practices for Performance Max and reported more acquisitions at the same cost-per-acquisition target.
📊 Reported results
- 50% more acquisitions at the defined CPA targets (as reported by Nykaa in Google’s case study)
The challenge
Grow customer acquisitions without increasing the cost per acquisition in a highly competitive beauty category.
The approach
- Used Performance Max campaigns to reach shoppers across Google’s channels from one campaign
- Followed Google’s recommended best practices for inputs (assets, conversion goals, audience signals)
- Kept a defined CPA target so automation optimised for efficient acquisitions
Lessons for your business
- Automation performs best when you give it clean conversion goals and strong creative inputs
- Set a clear efficiency target (CPA/ROAS) before scaling
- Follow platform best practices before judging a campaign type
Source: Google — Think with Google India ↗. Results are as reported by the publisher and may not be independently verified. This is not our client work.
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