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Google Ads · Samsung India
Samsung India: revenue roughly doubled with Performance Max
Samsung’s local team took a test-and-learn approach to Performance Max, using the brand’s existing images and videos to generate optimised ad combinations.
📊 Reported results
- Revenue roughly doubled while ROAS held up reasonably well, according to Samsung India’s DTC marketing lead (July 2023 testimonial)
The challenge
Personalise ads at scale for local customers while keeping return on ad spend healthy.
The approach
- Tested Performance Max before committing fully (test-and-learn)
- Uploaded existing brand creative — images and videos — as assets
- Let Google AI generate creative combinations optimised for searches for Samsung products
Lessons for your business
- Start with a controlled test before moving full budgets
- Reuse strong brand assets — volume and variety of creative matter for AI campaigns
- Watch efficiency (ROAS) as you scale revenue
Source: Think with Google APAC (2023) ↗. Results are as reported by the publisher and may not be independently verified. This is not our client work.
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