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Google Ads · Isuzu (Thailand)
Isuzu Thailand: 67% more qualified leads with PMax + Search broad match
An automotive lead-generation example: Performance Max combined with Search broad match and enhanced conversions for leads.
📊 Reported results
- 67% rise in qualified leads
- 49% drop in cost per qualified lead
The challenge
Grow qualified leads (not just form fills) while reducing the cost per qualified lead.
The approach
- Performance Max alongside Search with broad match
- Enhanced conversions for leads to measure lead quality
- Optimised toward qualified leads rather than raw form submissions
Lessons for your business
- Feed lead quality back into the ad platform (offline / enhanced conversions)
- Broad match works better when bidding is optimised on quality signals
- Measure cost per qualified lead, not cost per lead
Source: Google — Cross-channel marketing with AI ↗. Results are as reported by the publisher and may not be independently verified. This is not our client work.
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